When the customer is an agent: how to become bookable for AI
AI agents already find, compare and book on behalf of customers. Four layers decide whether your business can be transacted with, or is dropped unseen.
ReadInsights.
Whitepapers, short pieces and what we notice in our conversations. Written for leadership, not for engineers.
Whitepapers.
Free. In return you sign up for the newsletter, which you can leave at any time. Both reports are in Danish.
What we notice.
Short notes from our conversations with Danish companies. Dated, so you can see when we saw it.
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The question has moved from what to who
A year ago, leadership asked what AI can do. Now they ask who in the company should own it. That is a good sign: it means they are ready for a plan.
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Employees are further ahead than leadership thinks
In most first conversations it turns out that someone already uses AI every day on their own. That is not a problem to stop, but experience to collect.
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The first gain is rarely the one expected
Companies come to automate customer service and leave with a plan for something else entirely. The biggest hours are often in workflows nobody thought of as an AI task.
From the Journal.
Short pieces on AI in operation, written by people who run it.
What AI models actually read on your website in 2026
AI crawlers do not run JavaScript, Google no longer shows HowTo results, and llms.txt is read by fewer than you think. Here is what the models actually fetch.
ReadAI as a strength: using it is not the same as building on it
Eight in ten Danish companies use AI, but only one in ten does it systematically. Three questions decide whether AI is a strength or just a subscription.
Read30 minutes. No preparation.
A list of your low-hanging fruit, and an honest view on whether you should start now.